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According to UGC (2002 - 2003) there are over 92 Lacs students studying at various universities and colleges in India. Out of these about 6.92 Lacs study Engineering, 16.6 Lacs study management/commerce, 3 Lacs study medicine, 41.5 Lacs study arts, 18.3 Lacs study science and the balance are in the other streams. There are also about 15437 colleges out of which approx. 11128 are general education colleges, 1077 are Engineering/Technology/Architecture colleges and 1253 are Medical colleges.

The above statistics indicates towards a large opportunity just waiting to be tapped. A large no of students studying at these higher education institutions are challenged in the area of English language and soft skills. It is often seen that many brilliant students fail to get a good job because of lack of these critical soft skills.

There is a growing awareness in the management of these institutions about the importance of building student proficiency in English Language and other associated soft skills. Some of these institutions have already taken some initial steps by introducing English language and soft skills curriculum for their students, others are also contemplating solutions like "Language Labs" to be deployed in their own campus.

It is possible to help the students through scientifically developed training programmes Students that get these inputs at college level, graduate out as more confident individuals. Their enhanced proficiency in English communication and other soft skills will provide them with a wining edge that is vital for a highly competitive environment.

"LIQVID" with its unique and high quality products have a distinct advantage to tap this market. Its association with BBC Active for its English Edge programme also boosts the credibility of the solutions in the eyes of the management and students of the higher education institutions. BBC Active is recognized as a valued, trusted and authoritative brand in many English Language Teaching markets. LIQVID's blended learning solution is a pioneering initiative and the perhaps the only one of its kind to address the English language training needs of higher education institutions.

To address this large market, we are on a lookout for partners who can take our unique proposition to Educational Institutions.

For further information please contact englishedge@liqvid.com or call +91-120-4039000/ 2424240.

Enquiries from outside India can be directed to info@liqvid.com or call +1-801-783-4264


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